Online shopping - old school

Online shopping is becoming more prevalent. Soon we are told that drones will deliver items to our very door. Isn't that so 21st Century.  Is it all that new?  Some people may remember Eaton's. They  of course no longer exist. Sigh, a sign of the times, changing tastes and demographics. I found an ad for the various Eaton's Catalogues available in 1926-27.  You could buy most anything from groceries, bulbs for fall planting, plans for building a house and barns, radios, organs, clothes etc. I also found a 1955 catalogue and it was quite apparent who the company was catering to.