Some years back my husband did a video called Prairie Echo. It is linked to this blogspot. One of the participants was Harold Shore. He talked about WWII. Seems he had a lot of fun playing baseball and chasing girls while in England training. He also learned to smoke.
I found an article in a 1915 Cupar Herald called tobacco for heroes.
Seems in 1940 things really hadn't changed much. Found 2 ads for smoking. I noticed the McDonald's woman is saluting.